7 Ways to improve your Event Planning with Facebook!





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From professional event producers to volunteer committee members, event planners see Facebook as must-have tool in their belts. How can Facebook give a boost to your next event?
We spoke with a few experts on using the world’s largest social network for event planning. Read on for their pro tips and let us know how you use Facebook for your events in the comments below.
1. Get Inspired
Looking for some creative inspiration? Facebook to the rescue. Adrianne Mellen Ramstack, owner and principle planner at Adrianne Elizabeth LLC, uses Facebook to discover new, innovative ideas.
“I use Facebook a lot for inspiration,” she says, “I ‘Like’ The Knot, Real Simple, Rose Bredl Flowers, La Jeune Mariee and Big Rock Little Rooster (to name a few) to stay up on inspiration and new trends in wedding and event planning.”
2. Stay Connected
During the event planning process, organizers often need to share updates with the planning committee. A “closed” or “secret” Facebook Group can be more collaborative and interactive than countless emails going back and forth. As the event organizer, use this space to share event updates, solicit input or delegate tasks to volunteers. Selling tickets? Ask group members to share what approach they’ve found most successful. Looking for sponsors? Throw it out to the group to see if someone can facilitate an introduction.
Groups can also help attendees connect with each other in advance. For example, NASA hosts #NASATweetUps to offer a behind-the-scenes experience to @NASA followers. A closed Facebook group connects attendees leading up to the events. According to the group description for the STS-135 tweetup, members “discuss travel plans, organize group housing, and generally GEEK OUT about the amazing opportunity they have been given.”
Remco Timmermans, who attended the STS-135 tweetup found the Facebook group to be a helpful resource. He appreciated the direct interaction with participants and the helpful resources housed within the group, such as lists of hotels. The private group provided a forum for attendees to reminisce and relive the excitement by sharing post-event photos and videos.
3. Scope Out Vendors
Vendor selection is critical to the success of any event, so as you’re researching caterers, photographers or entertainment, take a peak at their Facebook pages to read feedback from previous customers. If you notice negative feedback from unsatisfied customers, think twice before hiring that company for your event.
4. Increase Attendance
According to recent Eventbrite data, 10% of those purchasing tickets through Eventbrite share the event on Facebook. Including social sharing options at the point of purchase is helpful, however, event planners may find more value by following Eventbrite’s step-by-step guide to creating a Facebook event that syncs up with Eventbrite’s ticket-selling platform. Friends and contacts can view event details on Facebook and then register by clicking on the event link, which takes them back to the original Eventbrite page.
In addition, developing exclusive offers for Facebook communities can spark new sales. According to Ramstack, the Central Ohio Capital Area Humane Society has generated additional ticket sales for its upcoming fundrasier by offering a Facebook-only discount. Tickets, normally $80, are available to Facebook “likers” for $60.
5. Recognize Sponsors
Kelly O’Donoghue, an event planner in Tampa, FL, suggested offering Facebook recognition as an additional perk for sponsors. A few ideas:
Create an album to feature sponsor logosTag status updates to show appreciation to sponsors and help them expand their Facebook communityInvite sponsors to write a “guest note” on the organization’s Facebook pagePost a video interview about why sponsors support the eventShare sponsors’ relevant updates/news on the organization’s Facebook page.

6. Share Real-Time Updates
During the event, don’t forget to continue to offer as-it-happens updates through a brand or organization’s Facebook page. Bringing the event to Facebook can help create additional interest in the event (and future ones). Posting photos, sharing video clips and livestreaming are a few opportunities to spark interaction with your Facebook community.
7. Post-Event Follow-Up
After the event, use Facebook to increase online engagement. Provide an event recap with photos and video. Thank people for participating, collect feedback by posting “Questions” or a survey link, and invite them to stay connected by subscribing to the company’s blog or e-newsletter.
Now, let’s hear from you. What other ways can Facebook help event planners?

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